Our Team

Karl Maersch
Karl Maersch

Karl Maersch is the founder and President of West Four IP.  Karl is a registered patent attorney and started his career as a patent litigator at Jones Day.  He then was Associate General Counsel at Eastman Kodak Company where he managed a team that supported the company’s intellectual property functions, including M&A, patent licensing, patent sales, patent litigation, and brand licensing. During his time at Kodak, his team generated over $1.9B in revenue from IP.  After Kodak, Karl joined Dow Chemical as the head of IP litigation worldwide.  As a result of projects during his time in that role, the company made over $550M in revenue from its intellectual property as well as obtained an order from the ITC excluding a competitor’s product that infringed the company’s trade secrets for 25 years, which is believed to be the longest exclusion order in the history of the ITC.

 kmm@westfourip.com

Terry O'Toole
Terry O'Toole

Terry O’Toole is Vice President of Technology for West Four and heads the technical and project management functions.  Terry has over 15 years of experience in all aspects of the patent life cycle and patent monetization, along with over 25 years of R&D experience. Terry is a former IP Manager in Eastman Kodak’s intellectual property licensing operations group and worked with numerous Kodak business units to generate meaningful IP protection.  After leaving Kodak, Terry worked at Orthogonal, Inc. where he developed and executed an aggressive IP strategy that quickly established a strong patent position for this tech start-up.  Terry has provided IP management, monetization and technical support to both start-up and established companies in a wide variety of technologies including materials science, displays, touch screens, electronics, microelectronics, energy storage, bioelectronics, food products and medical devices.  Terry has a Ph.D. in Inorganic Chemistry and is an inventor on 45 issued U.S. patents.

  totoole@westfourip.com

Eric Hurwitz
Eric Hurwitz

Eric Hurwitz heads the transactional function of West Four IP.  Eric has significant experience in intellectual property investment, valuation, licensing and monetization.  Eric has lead hundreds of strategic transactions including brand licensing, patent licensing, trademark licensing, and sales & distribution partnerships. Prior to joining West Four IP, Eric founded The License Bureau, a patent and brand licensing agency with a diverse set of clients including NASA Astronaut Buzz Aldrin, American Express, Warner Music Group and Miss America.  Eric is also CEO of Mensch Capital, which provides investments in intellectual property assets.  Eric has a BA from Ohio State and an MBA from the Weatherhead School of Management at Case Western Reserve University.

 elh@westfourip.com

Lorri Cooper
Lorri Cooper

Lorri Cooper heads intellectual property generation strategy for West Four IP. Lorri is a registered patent attorney and has over 25 years of experience in patent and trademark counseling and prosecution. Her experience spans a variety of technologies from consumer products, medical devices, process technology, electromechanical devices, building products, engines, pumps, valves, compressors, firearms, office products, circuit boards, golf clubs, cosmetics, telecommnications, and mobile communication devices. Prior to joining West Four IP, Lorri practiced at four nationally known law firms including Pennie & Edmonds, Jones Day, Pearne & Gordon, and Medley Behrens & Lewis.

  lcooper@coopermaersch.com